Gustavo Apiti - Driven by Design

As a co-owner of Gustavo Apiti Couture, I led the design, development, and execution of the Driven by Design fashion show, blending high fashion with luxury automotive culture. I oversaw all aspects of event coordination, from securing sponsorships with brands like Lamborghini Seattle, Open Road NW, and Jo Malone, to managing vendor relationships and directing the show’s creative vision. I successfully orchestrated a high-end fashion event of a scale and caliber rarely produced by a single designer, showcasing Gustavo Apiti’s Winter and Fall 2024 collections alongside luxury vehicles from Lamborghini, McLaren, Rolls-Royce, and Bentley.