MLB All-Star Park

Brand Activation

Collaborating with MLB, I assumed responsibility for transforming the T-Mobile Times Square Flagship store during MLB All-Star Week. The objective was to craft an engaging customer activation that seamlessly blends the T-Mobile brand with MLB experiences. The result: a dynamic baseball playground featuring dimensional props and an immersive VR batter’s box, all powered by T-Mobile’s lightning-fast 5G network.

Client
T-Mobile

Year
2023

Proof of Concept