Samsung S23 Launch

Collaborating with the Samsung Product team, I spearheaded the creation of an introducer display at the front-of-store. My goal was to captivate customers and immerse them in the world of the latest Samsung device—the Samsung S23. Each crafted product box represented a unique feature or aspect of the S23. By combining layered acrylic and dynamic elemental lighting, we conjured an illusion of movement, enticing customers to explore and discover.